The Unofficial Shopify Podcast 10,000 UX Audits Later: How Oddit Boosts Shopify Sales (Without Data or Meetings)
Nov 26, 2024
Shaun Brandt, co-founder of Oddit, a UX design firm that specializes in conversion optimization for Shopify stores, shares insights from delivering over 10,000 UX audits. He discusses how Oddit’s unique, data-free approach strips away fluff to focus on simplicity and clarity, helping brands boost sales effectively. Shaun highlights common pitfalls in navigation and communication, emphasizes the importance of a streamlined user experience, and reveals how their anti-agency model fosters actionable improvements without endless meetings.
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Oddit's Origin
- Oddit's UX audit reports began accidentally through consulting work with a paid media agency.
- Positive results and frustration with traditional agency models led to its productization.
The Anti-Agency Model
- Oddit's approach prioritizes client convenience over traditional agency practices.
- Their fixed-price reports avoid the need for pitches, calls, and feedback loops.
Clarity Over Cleverness
- Prioritize clear communication over cleverness when designing your Shopify store.
- Think like a new customer and ensure essential information is easily accessible.