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The AC Podcast

227: Unlocking Cognitive Potential with the HBDI

Jan 27, 2025
50:26

In this episode we delve into the Whole Brain® Thinking Model and the Herrmann Brain Dominance Instrument (HBDI) with host, Claudia Day and award-winning executive coach and researcher, Verity Hannell. The Whole Brain® Thinking framework developed by Ned Herrmann is a powerful, science-backed operating system for harnessing cognitive diversity in the flow of work. It's based on the idea that everyone has a preferred way of thinking, and that these preferences can be used to improve performance.

Verity shares her journey and insights into the HBDI, explaining its theory, which divides thinking preferences into four quadrants: analytical, practical, interpersonal, and experimental. They discuss the research backing the HBDI, its practical applications, and how understanding thinking preferences can enhance communication and collaboration. Verity explains how our thinking preferences impact something as straightforward as grocery shopping as well as the role of cognitive diversity in coaching and team dynamics, and its impact on decision-making.

·       Learn about the four quadrants of the HBDI model and how they shape thinking preferences.

·       Discover the value of cognitive diversity and its impact on communication, collaboration, and decision-making.

·       Understand how coaches can use the HBDI as a tool to enhance their personal development and coaching techniques.

 

Whether you’re a coach, leader, or simply curious about the science of thinking, this episode provides actionable insights into unlocking your brain’s full potential and fostering more productive, diverse teams.

 

“The HBDI model has been designed to illuminate our cognitive preferences…our cognitive biases possibly, as well as provide self-awareness for individuals and a recognition of kind of the cognitive diversity that we all have as humans.”

 

Don’t forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.

 

For the episode resources and guest bio, please visit: 

https://www.associationforcoaching.com/page/dl-hub_podcast-channel-self-awareness-insight-tools-whole-brain-thinking-preferences

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