Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management EP156: This Week in the World of Airbnb
May 26, 2017
25:01
Airbnb added some unusual listings that made news this week, including an ad agency that converted its office into a ‘spacious penthouse suite’ and the entire Swedish countryside. Yes, you read that right – the entire Swedish countryside.
Jasper is joined by Hostfully CEO Margot Lee Schmorak to discuss those creative listings, both ad campaigns designed to draw attention to the best qualities of 1) The Swedish landscape, and 2) OH Partners (who are looking to fill Airbnb’s opening for an ad agency).
They also review HomeAway’s lawsuit against the city of Chicago, discussing the potential for an alliance between Expedia and Airbnb in the fight against homesharing regulations, and an article that takes a comprehensive look at the homesharing ecosystem, outlining Airbnb’s evolution and how hotels are innovating to keep up. Listen in to learn why CNBC named Airbnb the #1 Disruptor of 2017!
Topics Covered
Article #1: It’s Been a Trip to $31 Billion, Now Airbnb Wants to Remake the Entire Travel Industry
•Overview of homesharing ecosystem
•Comparison between Airbnb and hotel industry
•Airbnb named as top 2017 CNBC Disruptor
•Airbnb’s intention to enter flight-booking space
•Difficulty of scaling Airbnb Experiences
•Hotel industry playing catch-up with innovative initiatives (e.g.: high tech, shipping containers)
Article #2: Sweden Listed Its Entire Countryside on Airbnb
•Brand partnership between Airbnb and Visit Sweden
•Intent to boost tourism, show variety of landscape
Article #3: This Agency Turned Its Office into a Crazy Airbnb That Got Jonathan Mildenhall’s Attention
•OH Partners converted office space into ‘spacious Phoenix penthouse suite’
•Hosted 24-hour livestream to engage Airbnb CMO
•Creative way to apply for ad agency opening
Article #4: HomeAway Lawsuit Alleges Chicago’s ‘Deeply Flawed’ Home-Sharing Law is Unconstitutional
•Alleges fines based on categories ‘that cannot be meaningfully distinguished from one another’
•Violates First, Fourth and 14th amendments
•Expedia’s first fight in courts
•Potential coalition between Airbnb and HomeAway
Resources Mentioned
Article #1: cnbc.com/2017/05/15/its-been-a-fantastic-voyage-to-31-billion-what-airbnbs-next-big-trip-isnt-booked.html
Article #2: fortune.com/2017/05/22/sweden-countryside-airbnb-rental
sweden.withairbnb.com
Article #3: adweek.com/agencies/this-agency-turned-its-office-into-a-crazy-airbnb-that-got-jonathan-mildenhalls-attention
Article #4: chicagotribune.com/business/ct-homeaway-sues-chicago-0523-biz-20170522-story.html
Travel Tech Con
Connect with Jasper
Email: jasper@getpaidforyourpad.com
Twitter: @GetPaidForUrPad
Instagram: @GetPaidForYourPad
Facebook: www.facebook.com/getpaidforyourpad
This episode is sponsored by Aviva IQ. Aviva IQ automates messages to your Airbnb guests. It's also free!
Jasper is joined by Hostfully CEO Margot Lee Schmorak to discuss those creative listings, both ad campaigns designed to draw attention to the best qualities of 1) The Swedish landscape, and 2) OH Partners (who are looking to fill Airbnb’s opening for an ad agency).
They also review HomeAway’s lawsuit against the city of Chicago, discussing the potential for an alliance between Expedia and Airbnb in the fight against homesharing regulations, and an article that takes a comprehensive look at the homesharing ecosystem, outlining Airbnb’s evolution and how hotels are innovating to keep up. Listen in to learn why CNBC named Airbnb the #1 Disruptor of 2017!
Topics Covered
Article #1: It’s Been a Trip to $31 Billion, Now Airbnb Wants to Remake the Entire Travel Industry
•Overview of homesharing ecosystem
•Comparison between Airbnb and hotel industry
•Airbnb named as top 2017 CNBC Disruptor
•Airbnb’s intention to enter flight-booking space
•Difficulty of scaling Airbnb Experiences
•Hotel industry playing catch-up with innovative initiatives (e.g.: high tech, shipping containers)
Article #2: Sweden Listed Its Entire Countryside on Airbnb
•Brand partnership between Airbnb and Visit Sweden
•Intent to boost tourism, show variety of landscape
Article #3: This Agency Turned Its Office into a Crazy Airbnb That Got Jonathan Mildenhall’s Attention
•OH Partners converted office space into ‘spacious Phoenix penthouse suite’
•Hosted 24-hour livestream to engage Airbnb CMO
•Creative way to apply for ad agency opening
Article #4: HomeAway Lawsuit Alleges Chicago’s ‘Deeply Flawed’ Home-Sharing Law is Unconstitutional
•Alleges fines based on categories ‘that cannot be meaningfully distinguished from one another’
•Violates First, Fourth and 14th amendments
•Expedia’s first fight in courts
•Potential coalition between Airbnb and HomeAway
Resources Mentioned
Article #1: cnbc.com/2017/05/15/its-been-a-fantastic-voyage-to-31-billion-what-airbnbs-next-big-trip-isnt-booked.html
Article #2: fortune.com/2017/05/22/sweden-countryside-airbnb-rental
sweden.withairbnb.com
Article #3: adweek.com/agencies/this-agency-turned-its-office-into-a-crazy-airbnb-that-got-jonathan-mildenhalls-attention
Article #4: chicagotribune.com/business/ct-homeaway-sues-chicago-0523-biz-20170522-story.html
Travel Tech Con
Connect with Jasper
Email: jasper@getpaidforyourpad.com
Twitter: @GetPaidForUrPad
Instagram: @GetPaidForYourPad
Facebook: www.facebook.com/getpaidforyourpad
This episode is sponsored by Aviva IQ. Aviva IQ automates messages to your Airbnb guests. It's also free!
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