92: The importance of marketing to out-of-market buyers (with Amrita Marthur, VP of marketing at Superside)
Apr 19, 2023
41:03
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Cognism’s VP of marketing, Liam Bartholomew speaks to VP of marketing at Superside, Amrita Marthur about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can and why should marketers influence buyer behaviour before they’re ready to buy?
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