The Shift from Planned Obsolescence to Product Adaptability

Companies are transitioning from a model of planned obsolescence, which encourages consumers to frequently replace products, to one that emphasizes adaptability and longevity. This shift allows products to evolve and meet changing consumer needs, ultimately enhancing customer satisfaction. An example includes a shoe company in India that produces expandable children's shoes, which grow with the child's feet, reducing the need to purchase multiple pairs. Such products not only add value for customers but also prompt companies to rethink their design and production strategies to facilitate sustainable practices.