Link Building: Long Term vs. Short Term Strategies
May 11, 2021
15:04
Show Notes:
- 00:30: When does prioritizing immediate links make sense?
- 2:46: Content formats that get results in a short time frame
- 3:56: Risks involved with short term link building content
- 5:46: Link outcomes and expectations in a 6 month strategy
- 9:00: What businesses can focus on a longer, 1+ year timeline?
- 10:30: Content formats better suited for a long term strategy
- 12:15: Link outcomes and expectations for a 1+ year timeline
Show Links:
- What We Learned Analyzing the Cost Per Link of 500+ Posts by Caroline Gilbert
- Follow Ross on Twitter
- Follow Caroline on LinkedIn
- Produced by Cara Brown
- Send Ross an email
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