❤️🩹 What is a Trauma-Informed Business? — with Jess Jackson
Apr 24, 2024
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In this enlightening discussion, Jess Jackson, founder of Soft Path Healing and an expert in trauma-informed care, dives into the importance of integrating trauma awareness into business practices. They explore how to cultivate supportive client relationships without the crutch of social media. Jess highlights practical strategies for creating a compassionate environment and emphasizes self-care, ethical marketing, and the necessity of transparency in pricing. Tune in to gain insights that can empower both clients and entrepreneurs.
Trauma-informed business practices prioritize client wellness while recognizing the need for appropriate boundaries and sensitivity to individual experiences.
Social media marketing for trauma-informed practices must focus on genuine connections rather than exploiting client vulnerabilities, promoting mindful engagement instead.
Deep dives
Introducing the Business Big 3 Dashboard
A new Notion template called the Business Big 3 Dashboard has been released to help small business owners declutter their digital workspace. This tool is designed to streamline project management, content creation, and sales activities, offering a structured approach to organize essential business tasks. By using this dashboard, individuals can replace feelings of chaos with a sense of calm and focus during their work sessions. The creator, Podge Thomas from Small Business Co-Pilot, emphasizes that this resource is completely free, making it accessible to all who need better organizational support.
Understanding Trauma-Informed Business
Trauma-informed business practices focus on creating a supportive environment within the framework of capitalism, acknowledging the unique struggles faced by online and healing businesses. This approach requires sensitivity to clients’ needs, considering how trauma can manifest in various ways, making it essential to adapt to each client's situation. Recognizing that the principles of trauma-informed care can sometimes conflict with traditional business strategies highlights the ongoing challenge for those in the healing space. By prioritizing client wellness and feedback, practitioners can better align their business practices with solutions that respect individual experiences.
Boundary Setting and Client Relationships
A significant aspect of trauma-informed care is setting appropriate boundaries while maintaining a supportive environment for clients. Practitioners are encouraged to recognize their own needs and vulnerabilities in order to create a safe space for clients without overstepping into personal territory. By doing so, practitioners can help clients feel more in control and respected during their interactions, alleviating potential feelings of trauma that might arise from past experiences. This balance fosters trust and allows for growth in the therapeutic relationship, refining both client engagement and practitioner responses.
Navigating Social Media with Care
Social media presents unique challenges for trauma-informed marketing, as the fast-paced nature of these platforms can conflict with the slower rhythms of nourishing client relationships. Business owners must grapple with the pressure to produce frequent content while ensuring their marketing efforts do not exploit client vulnerabilities. Instead of leveraging trauma for engagement, practitioners should aim to cultivate genuine connections that encourage agency and mindful decision-making among potential clients. This requires significant self-care and reflection on the impact of social media dynamics on both practitioners and their audience.
If you want to feel more supported and supportive in your client work, this episode is for you.
Today I’m joined by Jess Jackson of Soft Path Healing to talk about trauma, trauma-informed care, and trauma-informed business.
Together, we explore how to make our business practices more trauma-informed AND we talk about how to approach social media marketing with nervous system regulation in mind.
Tune in then click here to learn more about Jess’ upcoming course, Trauma Informed Foundations, which begins on May 17.
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