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Emotional Investment in Rory McIlroy
- James describes the emotional roller coaster of the Masters golf tournament involving Rory McIlroy.
- Fifteen years of following Rory built deep character investment and made the event gripping.
Characters Trump Plot
- Readers remember characters far more than storylines.
- Strong characters make stories memorable and foster emotional connections.
Maximize TikTok Viral Content
- Leverage viral TikTok videos by repurposing variations for ongoing engagement.
- Continuously push content to ride the wave while views last, then keep going when they drop.