TED Talks Daily 5 steps to building a personal brand you feel good about | Marcos Salazar
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Apr 5, 2023 Discover why personal branding is crucial in shaping perceptions and advancing careers. Explore five essential steps to build a brand that aligns with your true self. Learn how to authentically reflect your values through online presence and strategic social media use. Dive into goal setting and understand the ripple effect of your interactions in a connected world. Create a brand that not only showcases who you are but also highlights the impact you want to make.
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Personal Brand as Reputation
- Everyone has a personal brand, whether they actively cultivate it or not.
- This brand is shaped by online presence, interactions, and what others say.
Define Your Goal
- Define a clear goal for your personal brand.
- Determine what you want to achieve with it, such as a job change or promotion.
Clarify Your Expertise
- Clearly articulate what you want to be known for professionally.
- Go beyond your job title and explain the "what, how, and why" of your work.