Season 13 | Ep 150 | Evaluating the Financial Health of Your Agency

Are you making accurate financial projections and budgets to guide your business toward sustainable growth? Agency owners often overlook or avoid their financials, but understanding and managing these numbers is essential for long-term success and stability. 

In this episode of The Agency Blueprint, we discuss how business owners can better manage their finances without needing a degree in accounting or finance. We explain the importance of accurate financial projections, budgeting, and the use of financial benchmarks to ensure a sustainable and profitable business. 

Listen in to learn the significance of regularly reviewing financial statements, understanding key metrics, and maintaining a healthy cash reserve to navigate unexpected challenges.  

Key Questions:   

• [00:44] Are you paying enough attention to your business financials to ensure its health and growth? 
• [01:57] How frequently do you review your financial statements, and do you understand the key ratios and percentages that impact your business? 
• [10:01] How well do you understand your cost of goods sold, and what does it tell you about your pricing and operational efficiency? 
• [12:57] How much are you investing in your own marketing, and does it reflect the standards you set for your clients? 

What You’ll Discover: 

• [00:44] The critical role of financial health in business success and the benefits of accurate financial projections and budgeting.  
• [01:57] The importance of regularly reviewing financial statements and understanding key financial ratios and percentages. 
• [03:34] The importance of daily self-improvement to understand the language of business and enhance business performance. 
• [07:19] The importance of having adequate cash reserves to manage unexpected downturns or expenses. 
• [10:01] Financial benchmarking – defining key metrics like the cost of goods sold and their impact on business health. 
• [12:57] The importance of marketing investment, plus how the cost of goods can determine pricing and operational efficiency.  
• [15:05] The peace of mind and security that comes from managing a business by the numbers.

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