Why Niching Down Isn't Boring with Geraldine Carter

Geraldine Carter, an expert in niching down strategies, discusses with Jonathan the benefits of specializing in a specific niche, debunking the fear of boredom. They explore how niching down can lead to more success, fulfillment, and increased revenue through tailored solutions and deep expertise in a niche market, emphasizing the courage and excitement needed for niche mastery and business growth.