Jason On Firms Podcast 382 PAID ADS To Find Accounting Clients… Let’s Debate!
Dec 11, 2024
Explore the world of paid advertising for accounting firms and uncover the common myths surrounding client demand. Learn how to leverage ads effectively while considering client lifetime value. Discover the importance of building scalable services within your firm and the role of industry-specific communities. Finally, find out why hiring advertising specialists can make a difference in creating successful campaigns, especially in the face of competition from larger brands.
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Paid Ads: Reach vs. Results
- Paid advertising offers vast reach, connecting you with potential clients.
- However, "pay to win" is misleading; payment doesn't guarantee success.
Client LTV vs. Acquisition Cost
- Consider the lifetime value (LTV) of a client versus the acquisition cost.
- With high LTV and long client retention, paid ads can be worthwhile.
The Busy Trap
- Being constantly busy isn't a sign of success, but often a trap.
- Focus on improving services, not just taking on more work.