Victory Talk Break These 3 Rules & Failure Will Break You | Ep 38
Oct 3, 2023
In this podcast, Brandon shares three secrets to building a successful business. He emphasizes the importance of appealing to customers' emotions, targeting a specific market, and providing value through a product or service that people are willing to pay top dollar for. The podcast also discusses the influence of emotions on decision making and the consequences of not understanding the changing 'why' behind a target market. Additionally, it explores the negative impact of producing cheap luxury cars and highlights the importance of emphasizing product benefits over features in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Role of Emotions in Decision Making
01:47 • 12min
Targeting a Specific Audience in Marketing
13:20 • 4min
The Impact of Cheap Luxury Cars
17:11 • 10min
The Influence of Status and Scarcity, and an Ad for Coffee
26:58 • 2min
Tips for Success in Business and Marketing
28:53 • 2min