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Kelly Warkentin of https://kindredphotography.ca/ and www.kellywarkentin.com is a Canadian-based family and newborn photographer, photography business coach, and mother of three.
Although she's coaching other photographers, shooting makes up 90% of her income and brings in over $85,000 in revenue.
She said in an email to me, as much as I love photography, running a business while raising young kids left her constantly torn — working late nights, saying yes to too much, and still not earning what she needed.
Then she restructured her business to serve her life.
Fewer clients.
Higher sales.
Better systems.
And the freedom to be present with her kids without sacrificing ambition.
Today, she's also coaching photographers on the system she uses with clients to hit regular 4-figure sessions to work less and focus on family.
In this interview, I was hoping to learn how photographers can earn more while working less, even with young kids at home, and Kelly didn't disappoint when she shared how to turn $150 photography sessions into 4-figure clients and a life you love.
Here's some more of what we covered in the interview:
How Kelly went from $150 shoots to $2K clients — and what really made the difference
The surprising way she finally found freedom in both motherhood and business
The bold move that shifted everything — and why SEO coaching changed the game
What happens on that very first call that gets dream clients saying yes
The pre-session secret that builds trust and makes sales feel effortless
Why albums turn out to be the easiest “yes” you’ll ever get from a client
How to sell without saying a word — the quiet power of artwork on your walls
The unexpected marketing mix that actually works when others don’t
Why a simple coffee chat can turn into a premium booking
How to attract high-achieving clients who happily pay more
The flexible, empathetic way to handle tricky client moments
The hidden growth drivers most photographers overlook — outsourcing, automation, and support
The one investment that always delivers the biggest return
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
I continued to explore ways that I could increase my income, and I kind of stumbled upon just making myself more valuable by adding a luxury experience. So at that point, I transitioned to IPs, and my income per client jumped pretty much overnight, from 750 to $2,000. – Kelly Warkentin
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
The system that I use is a la carte, because I don't like to put a ceiling on anything. – Kelly Warkentin
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Kelly shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
Most of my clients are actually very impressed that I found time to get on the phone with them… I think it sets me apart, right? – Kelly Warkentin
If you have any questions I missed, a specific question you’d like to ask Kelly, or a way to thank you for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
People trust people who show an interest in their lives, right? The number one way to get somebody to be like, “Oh, I really trust this person and believe she's going to be the best for me” is to show that you really care about what they're talking about and what they care about. – Kelly Warkentin
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
There is nothing I want less than to someone get to, you know, their image selection and be like, I love all these images and I can't afford them, and now I'm upset because I didn't understand that this was going to cost me that much. I don't ever want to feel like people haven't bought in by the time we get to choosing their images. – Kelly Warkentin
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
The post 631: Kelly Warkentin – Turning $150 Photography Sessions into 4-Figure Clients and a Life You Love appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
