This week we’re profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends.
Here are the 3 big ideas in this week's Cheat Sheet:
How to spot trends and build businesses to own them.
Concept: Wedge versus ramp shaped businesses.
Reminder: Why it pays to bring on a Head of Finance early.
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