The Best Ever CRE Show JF 4053: Owning a Town, Land Notes and Investor Lessons ft. Jon Jasniak
Oct 9, 2025
In this engaging conversation, Jon Jasniak, founder of Jazzland and a prominent land investor, shares his journey of building a multimillion-dollar business since 2017. He discusses the overlooked potential of land investing, explaining why it can yield impressive returns through strategies like subdividing and seller financing. Jon reveals his experiences buying a Texas town and debunks myths about land cash flow and investor risks. With insights on the economic cycles and the importance of managing owner-financed notes, he offers valuable lessons for aspiring land investors.
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Buying A Town For Attention
- Jon bought an unincorporated Texas town (Cornutis) with motel, café and RV park as a publicity-driven experiment.
- He spent over $1M so far and is still working to make it profitable while gaining social media attention.
From Small Flips To Big Subdivisions
- Jon has run 30+ subdivisions, sold over 10,000 acres and generated gross sales north of $30M since 2017.
- A recent 76-lot West Texas project bought for $2.1M and sold mostly seller-financed will exit ~2.3x within months.
Land Is A Spectrum Of Strategies
- Land investing spans tiny recreational flips to large entitlements and wholesaling, with many viable exit paths like storage, MHPs, and builder sales.
- The right piece of dirt supports multiple strategies so flexibility in use is a key advantage.