In this insightful episode, Jaime sits down with Teresa Valerio Parrot, a seasoned expert in higher education communications to discuss the ways higher education marcom leaders can best support presidents in the highly divisive and politicized world of 2024. Given the current stressful and often unpopular role of college presidents, Jaime and Teresa provide insight into effective communication and leadership in such volatile environments.
Takeaways include:
- Insight into the stressors that colleges presidents face – and the ways marcom leaders can best support them.
- Tips for engaging presidents to provide advice and guidance amid PR crises.
- Conversation around the media’s portrayal of college presidents – and the way that portrayal can derail a presidency.
- Tips for setting up your president for success.
This episode is a treasure trove of wisdom for current and aspiring leaders in higher education, offering practical advice and thought-provoking insights into the complex world of higher education communication and leadership.
Guest Name: Teresa Valerio Parrot, Principal, TVP Communications and host of Trusted Voices
Guest Social: https://www.linkedin.com/in/teresavalerioparrot/
Guest Bio: Teresa Valerio Parrot is the founder and principal of TVP Communications, a public relations agency solely focused on higher education. Valerio Parrot helps higher education executives connect with new audiences, manage a crisis situation, build thought leadership awareness, and communicate institutional values. She is co-host of the Trusted Voices Podcast, co-editor of Call to Action for Inside Higher Ed, and has numerous bylines with national and higher education media.
Previously, Valerio Parrot served as senior vice president for Widmeyer Communications, vice president for Simpson Scarborough, and numerous positions with the University of Colorado. She earned a bachelor’s degree in communications from the University of Colorado Boulder, a master’s degree in public administration from the University of Colorado Denver, and a PhD in higher education policy and leadership from Southern Methodist University. She holds an accreditation in public relations from the Public Relations Society of America (PRSA).
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC
About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
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Confessions of a Higher Ed CMO — with Jaime Hunt