Confessions of a Higher Ed CMO — with Jaime Hunt cover image

Ep. 49: The Presidency in Crisis: A Guide for Higher Ed Marcom Leaders

Confessions of a Higher Ed CMO — with Jaime Hunt

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Navigating Public Perception in Higher Education Leadership

The chapter explores the challenges and strategies involved in managing public perception and communication in higher education leadership. It emphasizes the importance of transparent and proactive communication, highlighting instances where vulnerability and accountability have led to successful resolutions. The speakers discuss the evolving role of marketing and communications professionals, emphasizing the need for early involvement in decision-making processes and prioritizing the institution's mission and students' welfare amidst public criticism.

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