Make Money as a Life Coach® Ep #337: Three Types of Buyers in Marketing
May 28, 2025
Discover the secrets behind successful marketing by understanding the three types of buyers. Learn how to adapt your strategies to engage effectively with each segment and boost your coaching business. The discussion highlights the importance of delivering value and mastering communication techniques to overcome negative beliefs. You'll get valuable insights that can transform your approach and drive serious income as a coach. Plus, exciting opportunities for deeper learning are unveiled!
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Five Types of Buyers
- Buyers in the market can be categorized into five types based on their willingness to adopt new products early or late.
- Understanding these buyer types helps tailor marketing and sales strategies effectively.
Innovator Buyer Example
- Stacey Boehman describes herself as an innovator buyer who bought an $88,000 mastermind without knowing many details.
- She knew exactly what she wanted and was willing to take the risk upfront.
Tailor Content to Buyer Readiness
- Market to hot, warm, and cold buyers by tailoring your content and offers according to their readiness.
- Speak to new audiences as if they are hearing about your offers for the first time.