Brad Svrluga has been a mentor and a close friend of mine for years. Watching him build Primary - one of the most respected firms in the industry - has been a masterclass in itself, so sitting down with him for this episode was a highlight I've been looking forward to and a great way to kick off the year.

We went deep on an often overlooked topic in VC: How do you actually scale a firm's infrastructure?

Whether you're a GP or a founder, Brad’s perspective on building a modern, institutional-grade firm is unmatched.

⏱ Chapter Markers

00:00 – Intro & Brad's Background

01:00 – What Primary Ventures Does Differently

03:20 – Incubation and Building Companies from Scratch

05:00 – Why Founders Pick Primary

07:00 – Inside the Operational Support Team

09:00 – Is There a Downside to Scaling a VC Firm?

10:30 – Culture and Structure at Primary

12:15 – Aligning Operational Teams with MOIC Goals

14:00 – Ben & Brad: cofounder Dynamics

17:30 – Why Brad Became a VC

21:00 – The Challenge of Scaling Venture Itself

24:00 – The Downfall of Venture Networks

26:00 – Scaling with Specialized Partners

30:00 – Rebranding and Starting Primary

31:30 – Advice for Emerging VCs: Sourcing, Picking, and LPs

38:50 – Wrap-Up and Reflections

Links:

Brad Svrluga: LinkedIn
Primary: Website, LinkedIn
Interplay: Website, LinkedIn, Twitter
MPD: LinkedIn, Twitter

The Gold Standard for Seed VC: Inside Primary