421 | End-of-Year Financial Planning for Product Business Owners with Mary Beth Storjohann, Allora Wealth

Dec 2, 2025

Mary Beth Storjohann, a Certified Financial Planner and founder of Allora Wealth, specializes in helping women business owners navigate their finances. In this engaging discussion, she reveals the crucial concept of 'whole-life wealth' and its importance in aligning personal and business finances. Mary Beth offers practical year-end financial planning tips, highlights common blind spots for entrepreneurs, and introduces the idea of the 'enough number' for informed decision-making. A valuable conversation for anyone looking to set their business up for future success!

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INSIGHT

Whole Life Wealth Means Alignment

Whole life wealth means aligning personal goals, business finances, and mindset to live a fulfilled life.
Money planning should include insurance, taxes, investments, estate, and business continuity.

ADVICE

Project Multi-Year Growth And Pay Yourself

Build three- to five-year projections and decide whether to grow, steady, or prepare the business for sale.
Use projections to determine how much you can increase owner pay and fund personal goals.

INSIGHT

Retirement Is A Common Blind Spot

Many small business owners miss tax-advantaged retirement opportunities and are under-saving for retirement.
The blank-slate of retirement options for business owners is a big opportunity to save and reduce taxes.

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On today's episode, we are digging into the financial side of running a creative product business and I've invited someone that I deeply trust with both my personal and business finances.

It's Mary Beth Storjohann from Allora Wealth. Mary Beth and I have worked together since 2016 and she has guided my husband and I through everything from financial planning for the family to long-term business strategy.

She's one of the few financial planners and advisors who really understands how intertwined your life and your business become when you are a small business owner.

Her approach to "whole life wealth," is exactly what so many founders need. It's a practical framework for building stability today while also setting yourself up for future security. In this conversation, we're going to get into real, actionable steps that you should be taking before the end of the year.

These are things that can save you money come tax time and also support your long-term financial health. We will talk about blind spots that she sees most often with creative entrepreneurs and why getting clear on your enough number can change how you plan and make decisions. Now, if you want to finish the year on solid financial footing and also set yourself up for success in the future, this episode is going to be incredibly useful for you.

Before we get into today's conversation, if you are serious about growing your product-based business, you need to be inside of Proof to Product LABS. LABS is where creative product brands go for coaching and strategies, community and accountability that actually move the needle.

We're talking stronger sales, better systems, smarter marketing, and a clearer plan for profit. If you are ready to stop guessing and start really growing with proven guidance, then come join us in LABS.

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You can view full show notes and more at http://prooftoproduct.com/421

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