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Business Breakdowns

Take-Two Interactive: GTA and NBA 2K - [Business Breakdowns, EP.124]

Aug 16, 2023
54:51
Snipd AI
Eric Kress, a Principal at Gossamer Consulting Group, joins the podcast to break down Take-Two Interactive Software. They discuss the strategy behind new releases, the impact of mobile gaming, challenges of launching new intellectual property, advertising in console games, profit margins, and the acquisition potential of Zynga.
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Podcast summary created with Snipd AI

Quick takeaways

  • Take-Two's main revenue drivers are its marquee franchises: Grand Theft Auto (GTA) and NBA 2K.
  • Take-Two's move into the mobile gaming space through the acquisition of Zynga has both opportunities and risks.

Deep dives

Take Two's Key Franchises: GTA and NBA 2K

Take Two is best known for its marquee franchises: Grand Theft Auto (GTA) and NBA 2K. These games have been the main drivers of revenue and profit for the company. GTA has a highly anticipated new release coming soon, which is expected to sell millions of units. NBA 2K benefits from the growing popularity of basketball worldwide, particularly in Eastern Europe, Latin America, and Asia. These franchises have ongoing revenue streams and strong user engagement, making them extremely valuable.

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