
New Books Network Julia H. Meszaros, "Economies of Gender: Masculinity, "Mail Order Brides," and Women’s Labor" (Rutgers UP, 2025)
Jan 12, 2026
Dr. Julia H. Meszaros, an associate professor and expert in migration and gender dynamics, delves into the intriguing world of international dating markets. She discusses men's motivations for seeking partners abroad, driven by discontent with Western femininity. Julia also explores how locations like Ukraine, Colombia, and the Philippines serve as 'intimate frontiers' for men to extract 'femininity capital.' The conversation reveals unexpected social dynamics, including overlaps with sex tourism and the effects of geopolitical events on matchmaking practices.
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International Dating As A Gendered Market
- Julia Meszaros framed international dating as a global market shaped by gendered labor and migration dynamics.
- She studied tours, local matchmakers, and long-term social media follow-ups to map the industry's economic and gendered logic.
Participant Observation On Romance Tours
- Meszaros attended romance tours in Colombia, Ukraine, and the Philippines as a participant observer to see introductions firsthand.
- She also studied local matchmaking offices and followed participants' lives via Facebook over many years.
Gender As Labor And 'Heteromasculinity'
- Meszaros reframes gender as labor, calling feminine presentation an outcome of often-unrecognized work.
- She coins 'heteromasculinity' to specify heterosexual men's reliance on access to women's labor.
