064: Increasing Revenue While Lowering Your Marketing Spend with Brennen Smith

Most marketing agencies simply focus on driving more leads to your company...even if it means spending a bunch of money on ads.

Many marketing agencies also get paid on a percentage of your ad spend.

In today's episode, Paul Maskill sits down with Fractional CMO Brennen Smith.

Brennen is a revenue-driven fractional CMO who helps $2M to $20M+ home service companies turn marketing into a scalable revenue engine. After running his own agency for 10 years, Brennen now helps the trades generate more leads, close more jobs, and lower customer acquisition costs — without the overhead of a full-time CMO. He’s on a mission to help owners stop guessing and start growing — with marketing that’s aligned to sales, ops, and customer service for long-term profit.

Paul and Brennen dive into:

• The difference between a Fractional CMO and Marketing Agency.
• Why it's so important to track all your calls (and have call tracking numbers).
• The power of monthly email newsletters.
• Why more leads might not solve your problem.
• The importance of integrating marketing with sales and operations.

Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to book a free call: https://thebluecollaradvisors.com/call/