Dan Kennedy's Magnetic Marketing Podcast How To Create A Successful Info Business From Your Original Business
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Jan 2, 2026 In this conversation, Mike Crow, a successful entrepreneur known for building and selling a top home inspection company, shares his expertise on transitioning to info business. He discusses scaling his inspection firm and creating a thriving coaching platform. Mike reveals how he packages core business systems into products, develops a three-tier coaching model, and utilizes Big Bang Marketing. He also dives into time management strategies for running multiple businesses without burnout, emphasizing the importance of systems and delegation for freedom.
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From Local Startup To Sellable Prototype
- Mike Crow sold his first home inspection company for over a million after growing it to a top-three national firm.
- He then left, coached others, and created the Mastermind Inspector Community from that playbook.
Market Through Endorsed Referral Mavens
- Build endorsed-referral systems targeting multiple referral groups like agents, lenders, and past clients.
- Deliver valuable info to those mavens so they refer you consistently.
Flagship Event Became Core Product
- Mike launched a three-day live event to teach Big Bang Marketing and recorded it as his flagship product.
- That recorded content became a long-running audio core product and drove years of coaching growth.