People Magic: How to Build a $1M Community Bonus Episode with Zack Honarvar & Kate Ward
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Sep 24, 2024 Gina chats with Zack Honarvar, who specializes in content-driven creator engagement, and Kate Ward, a collaborator focusing on innovative audience strategies. They discuss the launch of Creator Now, an educational platform that emphasizes community support. The duo highlights the importance of authenticity, navigating the creator economy, and how creators can successfully transition into entrepreneurship. They emphasize balancing trends with individual passion and fostering genuine connections to enhance community building.
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Zack's Career Journey
- Zack Honarvar's career began at Shopify, working with streetwear brands.
- He co-founded Seek Discomfort, a clothing line, with Yes Theory, and later a merchandising business and management company.
Kate's Background and CreatorNow Origin
- Kate Ward started in education, researching behavioral economics and gamification.
- She later connected with Zack, intrigued by Yes Theory's inverse business model of content-first, product-second, leading to CreatorNow.
CreatorNow's Educational Approach
- Many aspiring creators quit due to lack of organized resources and discouragement from low views.
- CreatorNow aims to provide elevated, always-on learning, unlike outdated traditional education or static pre-recorded courses.