Navigating Trends and Authenticity in Content Creation

In today’s episode, Gina is joined by Zack Honarvar and Kate Ward. Zack and Kate work together in representing and collaborating with some of the internet's top creators. Kate was drawn to Zack’s approach with one of his clients where instead of building the product first and then finding ways to market it and find its audience, Zack did the opposite. He created engaging content and added a product on top of it. In the last couple of years Zack and Kate have embarked on Creator Now, an always-on learning community for creators growing on YouTube.

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