The Game with Alex Hormozi

Day 1 From My $105M Book Launch | Ep 952

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Sep 17, 2025
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INSIGHT

Cash Flow Is The Business Limiter

  • Cash flow (money model) is the single limiter that kills most businesses and the lever that makes them invincible.
  • A $100M money model gets customers to pay twice what you spend in 30 days to remove cash as a growth constraint.
ADVICE

Solve Fulfillment Before Promotion

  • Plan logistics early for big launches: inventory, warehouses, staffing, and shipping must be solved before promotion.
  • Distribute inventory across multiple warehouses and staff to meet 72-hour shipment promises and scale customer experience.
INSIGHT

Scale Ads With Hook Volume And Systems

  • Repetition, hooks and volume drive growth: thousands of ads and continuous creative testing scale ad spend across audiences.
  • Building systems to assemble and scale creative is as important as the creative itself.
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