The Daily Standup Scaling engagement | Amanda Hershberger
Jul 2, 2025
Amanda Hershberger, a former real estate agent turned customer success expert, shares her journey in building Agent Fire. She dives into the power of webinars for engagement, emphasizing how small teams can leverage them to enhance client interactions. Amanda discusses innovative strategies for structuring and running interactive webinars, from managing chat to repurposing content effectively. She highlights the importance of tailoring content for busy professionals, using gamification, and gathering feedback to continuously evolve the learning experience.
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Run Webinars As A Small Team
- Do run webinars even as a tiny, scrappy startup to scale reach and reduce support load.
- Use webinars to build community and deliver high-value updates without many one-on-ones.
Launch Webinars With An MVP Approach
- Do start simple: invite your full client list and let people opt out rather than build a perfect invite list.
- Use a clear title, focused content, and someone to manage chat to launch an MVP webinar program.
Teach Strategy, Not Just Features
- Try focusing webinar content on strategy plus how-to rather than just feature demos.
- Teach implementation steps so attendees can act, which boosts attendance and engagement.