Digital HR Leaders with David Green What Happens When Every Employee Has an AI Coach?
Dec 9, 2025
Parker Mitchell, CEO of Valence, discusses the groundbreaking AI-powered coach, Nadia, designed to democratize coaching in the workplace. He delves into how traditional performance management systems are failing and how AI can resolve these issues. Parker highlights the personalization of coaching, ensuring privacy and trust, and how daily AI support can shift organizational behavior. He shares success stories from pilots, like the coffee-store case that enhanced customer experiences. The conversation offers insights on implementing AI in HR for performance improvement.
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Democratizing Coaching At Scale
- Valence began in 2018 to democratize executive coaching long before current AI capabilities existed.
- The goal was to scale coaching so potential mattered more than credentials.
Founder Uses Nadia Daily
- Parker dogfoods Nadia and uses her multiple times daily for meeting prep and context-aware suggestions.
- Nadia reads his calendar and suggests questions and prep time before meetings.
The Manager Promotion Cliff
- The moment someone is promoted to manager is often their peak professional incompetence due to a sudden shift in required skills.
- Frontline managers lack timely, contextual support during that lonely transition.