Property Management Growth with DoorGrow DGS 155: How Property Managers Can Leave A Voicemail That Gets People to Call You Back
What can property managers, entrepreneurs, and business owners say or do when leaving a voicemail to ultimately get somebody to return their call? Property management growth expert and founder/CEO of DoorGrow, Jason Hull talks about doing and saying less to add more doors. Property managers need to work at finding opportunities and setting effective boundaries to get referrals and grow results.
You’ll Learn...[01:46] Onboarding: Revamping roadmap help clients add more doors.
[02:06] No Distractions: Stay focused and do the most important actions to add doors.
[02:41] Check-ins: Clients are still getting amazing results by setting more boundaries.
[03:03] Deciding Factor: Outbound referral partner program is a competitive advantage.
[05:29] Promotions/Opportunities: Follow criteria, attend trainings, show up, rebrand.
[06:11] Nextdoor: Pay attention to hub as a review channel and lead generation source.
[07:08] Sales Assistant/BDM Role: Hire person who will speed up the amount of deals.
[09:13] Existing Customers: Now—in real time—is the right time to target your clientele.
[09:35] Vanity Metrics: Make numbers as big as possible to highlight benefits/results.
[11:21] Voicemail: How to leave ultimate message to get somebody to return your call.
[13:09] Most Effective Messages: Leave only name/number and be emotionally honest.
Tweetables“Doing less is more.”
“There is a link that you can publicly access through the web, where somebody can go to leave your review on Nextdoor, then yes, we can put that link into GatherKudos.”
“Anything that's been sitting on your to do list for too long is an indicator that you're not the person that should be doing that thing.”
“Sometimes, a little bit of mystery is more enticing and more attractive.”
ResourcesSign up for Talkroute DoorGrow and Scale Mastermind
TranscriptWelcome, DoorGrow Hackers, to the DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others impact lives, you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow Hacker. DoorGrow Hackers love the opportunities, the daily variety, unique challenges, and freedom that property management brings.
Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management businesses and their owners
We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let's get into the show.
I was on my coaching call today. It was a great call. I love these calls. It ran longer than the normal call because I give a little bit of leeway of about a half hour after our coaching group call to just make sure that I'm taking care of clients, anybody else that wants to check in, anyone that's stuck or has questions as we go through. We have a pretty good group on our Wednesday call.
I love hearing clients that are doing the work, doing stuff. We're starting to revamp our onboarding. We just revamped our Grow program, our roadmap for how we help clients add more doors to make it even more effective. One of the things I'm noticing from that is doing less is more.
We're actually taking things out of that program so that property managers will stay more focused. These entrepreneurs will stay more focused on doing the most important actions that they need to do in order to add doors. Removing any rabbit holes or tangents out of the program that might distract them or get them focused on the wrong things, which is very tempting for business owners. We've made it even more effective and I'm really excited about it. I went over the changes with everybody.
That being said, clients—even with the old roadmap—are still getting amazing results, and we had some great check-ins today. Clients that are setting more effective boundaries, with potential clients being willing to walk away, they're actually attracting more business because of that. Clients that are focusing on our referral programs so they're creating more referrals, and how other real estate agents that also did property management, were not able to get the deals.
One of our clients said that they were one of four or five companies that a potential client was vetting. He told this client like, hey, basically set some boundaries and told them, I'm not going to do things your way and if you're interested in doing things our way, then we're here for you and you can work with us.
Surprisingly, they chose him and I want to ask, what was then the deciding factor why they chose you out of four or five different companies? He said the one big competitive advantage that he had is that he had this outbound referral partner program with the agent, and this person's agent was kind of the deciding factor.
People trust the real estate agent. These investors trust the real estate agent. They're not going to want to connect to you or talk well or make a relationship happen between themselves, their client, and a property manager that also does real estate because it doesn't feel safe.
My client also does real estate, but we've recently rebranded his company as a property management company, new logo, new website. This new perception allows people like this real estate agent that wants to protect her relationship with a client allowed her to feel safe, and allowed him to be the one that the client and the real estate agent both felt safe with, and he was selected. So because of that and because of setting boundaries.
Another cool thing is this client got an opportunity. Because he is no longer branded as a real estate company, which is one of the key things we do with a lot of clients is help rebrand and get them so they don't look like a real estate company so they can get more referrals, he with his new brand and his new website, a friend of his who runs the entire real estate association in the greater metro area that he covers, said that you are going to be our preferred partner for his business. He's going to be their preferred partner.
He's going to announce this at this black tie event at a real estate event. He's going to promote him, allow him to have a table there, and he's going to push this property management company of my clients as they go to that everybody, every real estate broker agent should be using for referring out to for property management.
That is a massive opportunity and that opportunity wouldn't have been available unless he had built out a really effective partner program based on the criteria that I teach in our referral secrets training, and been showing up to the calls, and gone through our C program process of rebranding. Awesome, awesome wins for that client. John, you know who you are, when you listen to this, kudos to you and all that you've done. I appreciate you. That's super awesome.
Another thing that came up during today's coaching call, there were other clients sharing wins, which was awesome, but one little tidbit that was really interesting is one of our clients pointed out that he's getting some decent results from next door. I wanted to point this out to listeners of podcasts. You may want to start paying attention to next door as a review channel and as a lead generation source.
He just goes on next door monitors and every now and then, he sees people on next door, the social network, posting in the neighborhoods and communities that he's active on saying, does anybody know of a property manager? Does anybody have a property manager? He then is responsive to those in that's getting him some business.
We then talked about adding next door to his review funnel, which is gatherkudos.com, which is a service we provide, and whether or not that was possible. Basically, the answer was if there is a link that you can publicly access through the web, where somebody can go to leave your review next door, then yes, we can put that link into GatherKudos.
Another client just hired somebody to step into almost a BDM role, but first, initially, as a sales assistant. This gal was very outgoing, showed up on the call, and charismatic. My client that I'm working with is not that personality type, so this is going to be a really awesome game for her. I told them to just get a sales assistant in place. This is going to speed up the amount of deals and opportunities. Maybe eventually, this client will graduate this new sales assistant to a full-fledged BDM role, which would be fantastic.
I think they would be able to add a lot more doors because the client I'm working with is more of an operations and operator personality–type, more of an introvert. The comfort level of this team member that she brought on, came on the call and she was just introducing herself, and chatting, and most people are quiet and waiting until it's their turn. She was really comfortable checking in and communicating, and she'll be great in this sales assistant/BDM role, which is exciting.
It goes back to what I've said several times in the past. If you're not the person that should be doing or anything that's been sitting on your to-do list for too long, is an indicator that you're not the person that should be doing that thing. If you're avoiding it, there's too much friction. If you have so many questions about it and you're not just taking action on something, you might not be the person that should do it.
A lot of business owners think I have to do this, I've got to learn this. I've got to figure out how to do this, even though it's really uncomfortable. As a business owner, you don't really have to be the one that does the things you really don't enjoy doing, at least not in the long run. So those were some wins.
The other cool thing we talked about on today's call was about targeting your existing clients. It's the holiday season right now. It's Christmas. I don't know when this will actually be released as an episode, but for those that are watching the live recordings or the live calls that I'm doing—I'm doing this in real time—now is a great time to target your existing clientele.
There's always some low-hanging fruit. There's definitely some gold inside your portfolio of people that would be willing to get into an additional investment, or additional properties, or maybe have some referrals they can offer you, know some friends that are investors that they're retired. You could reach out to them and point out all of the vanity metrics.
Vanity metrics are where you take numbers and you make them as big as possible by coupling them all together. For example, you can reach out to an owner and say, hey, owner, I wanted to check in with you, just let you know how things are going. Over the last year, we've collected X number of dollars in rent for payouts to you. We have done X number of maintenance requests. We've been doing all these vanity metrics, these big metrics. We've done this many in aggregate over the years of you being with us. This is how much rent we've collected. This is how much we paid out to you. This is how many maintenance requests we've dealt with that you didn't have to.
It helps the invisible to become visible, so they can see what you've been doing for them, to see that there's been a benefit and there's a result, and you're highlighting this and pointing it out. That's a great time to then say, hey, would you be willing to give us a review and ask for feedback? How do you think we've been doing as you pointed out? Then they'd be likely to give you a review if you ask, you might be able to get a referral, you might be able to ask, hey, what are your long term goals? Are you wanting to get into another investment? Cool, let's get you connected to a real estate agent and get this going.
If you're a real estate agent, then cool, you have another deal (maybe) in the works. Capture that low-hanging fruit, reach out to people, and show a little care. You have an excuse. Hey, it's the end of the year. I wanted to assess things and where they're at. Or it's Merry Christmas or whatever you want to do. These are some awesome opportunities that we were chatting about on our call today.
Now, the point of today's call. One question that I keep getting asked—I want to put this out on the podcast; this is that the point of today's episode—is voicemails. I get asked this a lot. My clients are making calls to potential clients, potential referral partners doing outreach. One of the things they get is they get voicemails a lot of times. How do you deal with voicemail? What am I supposed to do with a voicemail?
What's the most effective thing? What should I say? I don't know if what I'm saying is right. When I'm working, a lot of times we tend to overthink it. Here's my response on how to leave the ultimate voicemail that's going to do the primary goal and get somebody to call you back.
This is not what you might expect. Let's talk about what could be effective. You could call up and say, hey, this is so and so, and I'm interested in managing property or I'm interested in creating a referral relationship with you. If you're going to go that really obvious direct route, then you might want to mention a story or a result really quickly.
For example, in my business, we would reach out. We did some calling and we said, hey, we helped one of our clients in the last year to add 200 doors. If that's something you might want as a result, give me a call back, I'd love to chat about that with you and see if we might be able to help you do something similar.
Mention some sort of result that they might be interested in, depending on the target of who you're going after. If it's an investor, mention something you've done for an investor that's pretty impressive, that they might be interested in. If you want to offload this property and no longer be dealing with maintenance and stuff through the holidays, give us a call back. Give me a call back, this is my number.
That's obvious and can be effective. Now, here's what I find to be the most effective way to get people to call you back. You just don't tell them anything except your name and your phone number. I know. It's really simple. Here's how that might sound and then I'll tell you how to make this even more effective.
Hey, this is Jason. Hi, Fred. Give me a call back at blah-blah-blah-blah-blah, and you hang up. They're not going to know what it's about. They're going to be a little curious to give you a call back. Leaving voicemails is frustrating and you're just trying to sound so nice. So here's my plus one on this. Here's how to really maximize getting a return call on a voicemail. Be very emotionally honest.
Voicemails are frustrating for you. This is how I would leave voicemails, and I found I would get a high rate of callback. First thing you do is you sigh. You get the beep, and it's annoying, and you hate it, and you leave a bit, you let out a big sigh of frustration. Or even a groan or a moan. I know.
This is what this might sound like. We leave a message at the beep. Beep. Hey, Fred. This is Jason. Give me a call back. My number is da-da-da-da-da-da-da-da. Click. They're going to listen to this and be like, oh, my gosh, obviously this person's a little frustrated. What's going on? Who is this? I don't even know what this is regarding.
They're going to call up and they're like, hi, yeah, is Jason there? We got your voicemail. Oh, hey, Fred, man, thanks for giving me a call back, man. I hate voicemails. You don't have to say that, but then you can start a conversation. Yeah, I was reaching out to see if we could build a referral program. I've got this really cool program going, blah-blah-blah or whatever you're trying to do with this person, and then you go into it. Now you have a real person you can communicate with and you've got them on the phone.
So there has to be a little bit of mystery. Sometimes, a little bit of mystery is more enticing and more attractive. Rather than giving them all the details, please leave me a message with the nature of your call, and the best times to reach you at, and blah-blah-blah. Sometimes, less is far more effective. You're getting them to play your game instead of playing the game they are telling you to leave. Do it their way in the voicemail.
Sometimes that works really, really well. Sometimes it doesn't. I've left voicemails and I'm like, hey, Fred, I'm trying to reach you. I've had a hard time getting a hold of you. Here's my number. Please give me a call back. Maybe I've called him three or four times. I can't reach this person. Sometimes I might even say, hey, I don't know if you're still alive. We've talked in the past. I'm having trouble reaching you. Hopefully, you're doing okay. I know you're busy, but give me a call back as soon as you get this.
These are honest voicemails. They say honesty is the best policy. I think when it comes to reaching out to clients and connecting with people, being really real and really honest sometimes inspires or creates a lot more curiosity, a lot more engagement, and helps you stand out from all the people that are all shiny, fluffy, and always trying to be so nice and smiley when they're making a phone call. When you're not being nice, which is a pleasing trait, when you're not trying to please people, you're often shifting into a state of power and they see you in a position of power. Like, oh, my gosh, this is the person I need to talk to.
Anyway, that is my real simple hack for leaving a really effective voicemail. Again, I had mentioned you can mention some results, you can mention a benefit of why, you could talk about something they might be able to give you back or that you might be able to give them, something you might be able to give them. If they call you, I'll help you with this or could do this or this. Potentially, a good thing could happen.
You could pre-frame them. Hey, give me a call back. Another effective strategy would be to say, give me a call back, I think you're really going to be excited about something I have to share with you. Just give me a call back, here's my number.
Try those out, try those strategies out. Let us know how it goes. You can comment inside the DoorGrow Club. Go to doorgrowclub.com, which is our Facebook group. If you're running into some issues or you're having some success with this, I'd love to hear about it from you guys. When I say guys, that's guys and gals, all y'all. Just say it like a Texan.
I appreciate everybody hanging out with me and listening to the show. Until next time to our mutual growth. I hope everybody, if you're watching this live, has a Merry Christmas, which is just coming up in a few days, and I hope you have a Happy New Year.
If you want to kick off your business this coming year, and you want to get out of that rut you've been in for the last two, three years, you want this next year not to look like last year, that's your default future. Your default future is this coming year is going to be similar, so the results you got in the last year, or the year before that, or the year before that. You know what your future looks like. You can pretty well guess.
If you want to create a different future with me, and with my team, and with DoorGrow, and have success like the clients I'm seeing on my coaching calls, and the clients that I'm working with, the 80+ businesses that we have in our mastermind, I want to help support you. I would be honored to be your trusted coach, mentor, advisor to help you scale and grow this thing.
I love doing this. It's a lot of fun for me to reach out. We would love to help you. Hopefully we're talking soon and you're my next great success story. Maybe I'm talking about you here on this podcast soon.
All right. Until next time, everyone, to our mutual growth. Bye, everybody.