Reveal: The Revenue AI Podcast by Gong
Why revenue forecasting should go beyond your CRM
Feb 26, 2024
Explore the impact of conversation intelligence on revenue forecasting, identifying hidden purchase signals. Understand the limitations of CRM data and the benefits of AI insights in deal progress assessment. Learn how diverse data signals can enhance win rates and revenue forecasting accuracy.
16:39
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Quick takeaways
- Conversation intelligence from interactions improves deal outcomes and win rates.
- Recognizing buying signals enhances forecasting accuracy and proactive decision-making.
Deep dives
The Importance of AI in Revenue Forecasting
AI plays a crucial role in revenue forecasting by providing insights from email and call interactions that traditional CRM data often misses. With AI tools like Gong, sales teams can accurately predict which deals are likely to close and detect emerging risks early on. By leveraging interaction data, organizations can improve forecast accuracy by 20% compared to relying solely on CRM data.
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