166: How Charis Jones Crossed the $2 Million Mark With Sassy Jones Boutique

Sep 27, 2019

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This week we have a bonus episode with Charis Jones, owner of Sassy Jones Boutique in the guest chair!

Sassy Jones is an award-winning accessory brand that specializes in exquisite pieces for the ‘sassy sophisticated girl on the go. Sassy Jones has both a brick-and-mortar store located in Richmond, Virginia and an online store and thousands of customers all over the world tune in weekly every Wednesday night to shop during their “Sparkle Parties.”

I’ve been fascinated by how Charis grew her boutique into a 7-figure business, so I had to have her in the guest chair. If you have an e-commerce business and are experiencing stagnant growth, this is the episode for you!

On today’s episode, we talk about:

How Charis was first called to side hustling and entrepreneurship after she kept getting laid off
How she uses her background as a top-ranking sales professional in major corporations to inform her sales and customer service strategy
How being a Mom of 4-year old twin boys kicked her hustle into overdrive
Her approach to paid marketing that helped her business grow from $365K in revenue to $2.6M the next year
Her fun differentiation techniques including weekly virtual Sparkle parties online which bring in huge sales days and happy customers

I learned a TON from Charis in this episode, including the mental shift I need to personally make to take my business to the next level. I can’t wait for you to hear so visit sidehustlepro.co/sassyjones to listen!

Listen on Apple Podcasts, Soundcloud, Stitcher

This episode is brought to you by:

Heat Free Hair

Heat Free Hair is offering Side Hustle Pro listeners 15% off your first purchase when you use our code “SideHustlePro” at checkout. To take advantage of this offer, head over to heatfreehair.com, and use code “SideHustlePro.”

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Social Media Info

Sassy Jones - @shopsassyjones

Charis N Jones - @charisnjones

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