Business Wars Boeing vs Airbus - Losing Altitude | 5
Jan 20, 2020
In the tumultuous 2000s, Airbus sets its sights on the sky with plans for the massive A380 while Boeing pursues speed with the Sonic Cruiser. Tensions rise as Boeing grapples with risk aversion, watching Airbus innovate aggressively. A scandal brews over aircraft subsidies, complicating their rivalry. Production issues plague both giants, especially Airbus's A380, amidst internal struggles and significant delays. As the competition heats up, both companies face mounting challenges that could redefine the aviation landscape.
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Sutter's Smackdown
- Joe Sutter, the "father of the 747," criticizes the Airbus A380's size and weight.
- He champions Boeing's 747-400 to Singapore Airlines, highlighting its practicality.
Boeing's Risk Aversion
- While Boeing plays it safe with existing models, Airbus innovates with new jets like the A330 and A380.
- This risk aversion makes Boeing appear less bold and potentially vulnerable to Airbus's advancements.
Differing Visions
- Airbus bets on the supersized A380 for hub airports, while Boeing predicts the rise of direct flights.
- Boeing believes this shift necessitates mid-sized, long-haul jets, not large jumbos like the A380.