So you want to be a copywriter with Bernadette Schwerdt COPYWRITER 084: How to write newsletters, master AI, and tell great stories with Steven Lewis
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Feb 2, 2025 In this conversation with Steven Lewis, a veteran Australian copywriter and founder of Taleist, listeners dive into the art of crafting engaging newsletters and effective email marketing. Steven reveals his 3-step structure for writing emails that inspire trust and action. He emphasizes the power of plain-text emails and relatable content over flashy designs. Plus, discover how to harness AI tools like ChatGPT to enhance your writing while preserving your unique voice, making this discussion a must-listen for aspiring copywriters.
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Newsletter That Captivates Readers
- Write newsletters with personality to divert and engage readers, even in mundane settings like on the toilet.
- Aim for at least 400-500 words that combine entertainment with useful pivots ending in an offer or call to action.
Three-Step Email Structure
- Use a three-step newsletter formula: entertain, pivot to useful content, and train readers to act.
- Always include a call to action or link to build habits of opening and engaging with emails.
Don't Over-Teach in Emails
- Giving away too much teaching content in newsletters can devalue your paid offerings.
- People feel they've learned enough and are less likely to buy if you reveal all your knowledge for free.