Crafting Engaging Newsletters

Steven Lewis is one of the most experienced copywriters working in Australia today and was one of the world’s first web copywriters. Yes, he’s that old, but in a good way because he’s been around and he knows what works and what doesn’t. 

Steven is a master of writing emails that get noticed and creating content that connects and converts. 

In this episode, Steven Lewis, founder of Taleist and The Obvious Choice, shares his expertise on writing emails that get opened, creating newsletters that build loyalty, and using AI effectively to complement your copywriting skills.

From his early days as one of the first website copywriters to his current role running a copywriting agency, Steven’s no-nonsense approach will challenge conventional wisdom and provide actionable insights. If you’re ready to up your game and make your writing stand out, this episode is for you.

You’ll learn:

• Steven’s 3-step structure for creating engaging emails that build trust and drive action
• Why plain-text emails and conversational subject lines outperform flashy designs
• How to deliver meaningful content without giving away too much for free
• How to train AI tools like ChatGPT to write in your tone and serve your audience better

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

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