In today's episode, Jacques sits down with special guest Jeff Walker, the creator of the renowned Product Launch Formula (PLF).

Get ready to be inspired as Jeff shares the incredible story of how he generated a staggering $1 billion in course sales using his launch formula. From integrating webinars into the launch process to utilizing the power of storytelling and building trust, Jeff reveals invaluable insights and strategies for successful online course creators.

Join Jacques and Jeff as they discuss the evolution of marketing, the enduring effectiveness of the Product Launch Formula, and the importance of creating urgency and scarcity in your offers.

Whether you're just starting out or looking to take your course business to the next level, this episode is packed with practical advice and inspiration from the master himself. So sit back, relax, and let's dive into the world of online course launches with Jeff Walker!

Foreign Correspondent - Hans Van Leeuwen