EP 351: Using 6-week cycles to optimize agency operations with Joe Martin

We all wish we had more time in our schedules, right? We long for a day without interruptions so we can just focus and do our best work. Or, even worse, we’ve finished all of our work, and now we don’t know what to do with ourselves. These are two different problems, but, according to today’s guest, both have the same solution that starts in our agency operations. This is where Joe Martin has a thing or two to teach us. He changed how his entire agency operates and meets its goals by switching to a 6-week cycle work schedule. This means four weeks on, two weeks off, and a lot of room for adjustment and flexibility for maximum efficiency.

Today, he teaches us how this benefits every level of agency culture, how to begin implementing it into your agency, and why it’s so effective. We’ll also learn why it might not be the best idea to bring this structure into your dating life.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• How to maximize efficiency and productivity in your agency
• Why it’s not about the hours we’re buying from employees, but rather their skills and ability to accomplish tasks
• How to break the 40-hour work week mindset and have more productive employees
• Why it’s important to learn what value you are offering to clients before implementing a strategy
• What is a 6-week cycle, and why does it work so well for agency operations?
• How to begin implementing this structure into agency culture
• Why this structure is even better than the popular 4-day work week model