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How I Built This with Guy Raz
YouTube Creator and Cookbook Author: Rosanna Pansino
Apr 22, 2024
59:47
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Rosanna Pansino started her YouTube channel in 2010 as a way to express her creativity. Her baking tutorials quickly became popular, leading to a successful career built on engaging content. This podcast will also feature tools like Audible, Canva, and software JIRA.
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Quick takeaways
- Transitioning from Hollywood to YouTube, Rosanna's authentic and approachable baking content resonated with online audiences.
- By evolving from organic to strategic content, Rosanna incorporated sponsorships and embraced community suggestions for brand partnerships.
Deep dives
Transition to Online Content Creation
Transitioning from Hollywood aspirations to YouTube, Rosanna Panzino started creating baking content which resonated with online audiences. The emphasis on approachable and imperfect baking, like making a Super Mario star cake, fueled early success.
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