TCF1037: Afraid to Charge What You're Worth?

[00:16] The problem of high revenue but low profits and constant financial stress

[01:06] Applauding the milestone of hitting $1M, but highlighting why that’s not enough if there’s no net profit

[01:29] The root cause of undercharging—fear and a broken money mindset

[01:58] How childhood money beliefs shape your pricing behavior

[02:44] The danger of negotiating against yourself and the need to stop underbidding

[03:07] The cost of staying stuck—hurting yourself, your health, and your family

[03:24] Real growth comes from more profit, not more jobs

[04:02] A Battleground coaching example of losing money by giving discounts

[04:40] The importance of slowing down and getting control of your business

[05:04] Action steps: audit last 10 projects and add 20% to your next 3 bids

[05:44] The trifecta of profitability—right pricing, marketing message, and sales process

[06:07] Protecting your margin like your life depends on it

[06:33] Trust the math—stop speculating and start pricing based on facts

[06:43] A free tool to calculate what you should really be charging