EconTalk

Robert Shiller on Narrative Economics

Feb 3, 2020
Robert Shiller, a Nobel Laureate and Yale professor, delves into his concept of narrative economics, where the stories we tell influence economic behavior. He emphasizes the importance of storytelling in shaping perceptions and decisions, even dating back to historical events like the Great Depression. Shiller discusses how cultural shifts and reputations affect financial choices and highlights persistent fears surrounding automation and job loss, showing how these narratives impact policy and individual attitudes.
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INSIGHT

Narrative Economics Defined

  • Narrative economics studies how popular narratives influence economic behavior.
  • These narratives, like viral stories with morals, can cause economic changes when they spread widely.
ANECDOTE

Bourgeois Narratives

  • Deirdre McCloskey argues that positive narratives about bourgeois life contributed to rising living standards.
  • Robert Shiller agrees, citing the American narrative of rejecting aristocracy as economically influential.
INSIGHT

Self-Fulfilling Narratives

  • Narratives can become self-fulfilling prophecies, influencing economic outcomes.
  • Shiller suggests studying narratives by cataloging, grouping, and analyzing their historical patterns.
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