Personal Injury Mastermind 110. Megan Hargroder, Conversations Digital — Organic Social Media Marketing: Crafting a Brand Story that Converts
Megan Hargroder, CEO at Conversations Digital excels in creating clear story-based messaging and organic social media marketing campaigns for personal injury attorneys. Her San Diego based team has helped over one hundred ambitious lawyers scale their business in the most competitive landscapes.
Clients need to know they can trust their attorney to solve their unique problem in a time of crisis. How can a law firm demonstrate trust? I caught up with Megan to find out how humanizing a law firm through empathetic communication, authority building, and a little vulnerability can connect attorneys to the communities they aim to serve. We dive deep into organic social media marketing, celebrating victories, and creating a compelling brand story. Listen for more.
What’s In This Episode
- Who is Megan Hargroder?
- The importance of creating a clear and cohesive brand story
- How empathy, authority, and vulnerability in your brand inspire trust
- To stand out from the crowd, get involved with the community you wish to serve
- How connection points foster trust
- How to master organic social media marketing by leveraging your existing connections
- Getting the most traction from a new social media post by blending organic content and paid boosts
- Why your digital presence should be a reflection of your real-life law firm