Leveraging Return on Relationship To Boost Brand Reputation With Ted Rubin

Ted Rubin is a social marketing strategist, international speaker, business advisor, and author. Known for his ability to make personal connections with people, Ted coined the term Return on Relationship™ (ROR) — proposing authentic relationships create value for both parties. His book, Return on Relationship, is based on this premise and presents practical, real-world ideas to help businesses maximize their potential using community-focused internet resources. 

Ted is also a strategic advisor, investor, and board member for multiple entities in various industries, including Evergreen Trading, The Coupon Bureau, Impactica, Spaceback, and SheSpeaks Inc.

In this episode…

eCommerce brands are quickly losing customer interest due to impersonal marketing strategies. With numerous companies selling similar products and services, novel approaches are sparse, making it challenging to distinguish between competitors. Amidst competing brands, how can you personalize your marketing efforts to entice and retain customers?  

Mass emails are a leading marketing strategy for many brands because of their convenience. Lack of personalization, however, does little to convince a consumer they are valued. Ted Rubin implores brand marketers to invest in strategies that cultivate a mutually beneficial relationship. Gathering intel on customer preferences and prioritizing their worth will garner appreciation and loyalty — improving a business' reputation.

On this episode of the Up Arrow Podcast, William Harris welcomes Ted Rubin, strategic relationship advisor, to discuss how e-commerce enterprises can boost their brand and reputation by valuing return on relationships. Ted’s marketing career provides perspective on maintaining a social media presence and strategies for personalizing the customer experience. He also urges e-commerce businesses to reevaluate the efficacy of their email marketing habits and shift to an omnipresent marketing mindset.