#163: The Key Ingredient to Outsized Impact in B2B Marketing

Positioning is the ultimate tool for creating an outsized impact in your market. In this episode, we uncover how small B2B teams can use positioning to dominate their niche.

We discuss practical frameworks, highlight CRM market leaders like Salesforce and HubSpot, and share actionable steps to sharpen your positioning strategy.

Tune in and learn:

+ Why positioning matters more than ever in B2B

+ A 5-step framework to define and test your positioning

+ Real-life examples of positioning done right

This episode is a must-watch for any B2B marketer who wants to understand how to use demand generation to elevate their brand and drive revenue.

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00:00 Introduction: Key Ingredient for Outsized Impact

02:00 What Is Positioning and Why It Matters

04:00 Market Leaders and the Power of Positioning

06:30 Examples of Great Positioning: Salesforce and Pipedrive

08:30 How Positioning Shapes CRM Markets

10:00 Steps to Define Your Positioning

12:00 Leveraging the 80/20 Rule in Positioning

14:00 Testing and Validating Your Positioning

15:30 Lessons from the B2B Incubator

16:30 Aligning Positioning Across Your Organization

17:30 Leadership Buy-In and Scaling Your Positioning

18:30 Final Takeaways on Positioning

19:00 Closing Thoughts and Key Lessons

19:10 How You Can Support the B2B Playbook

19:20 Sign Off: Subscribe for More B2B Insights

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S06 E163 - The B2B Playbook

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