
The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs Making $15k/Month Selling Simple Garage Shelves⏐Ep. #250
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Nov 21, 2025 In this engaging discussion, Alex Hansen, known as 'The Shelf Dude', shares how he transformed a simple DIY garage shelving project into a thriving business earning $15,000 monthly via Facebook Marketplace. He reveals his smart pricing and organic lead generation strategies, provides tips on using compelling photos for sales, and explains his transition to a nationwide installer network. Alex's story inspires anyone looking for a low-cost side hustle, emphasizing the importance of iteration and strong motivation in achieving business success.
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From Garage Fix To Full-Time Business
- Alex built a shelf for his own garage after his wife found a design online and immediately felt relief from the clutter.
- He used that personal result as proof of concept and began selling to fund his MBA, then scaled to full-time by May 2024.
Weekend Hustle To Full-Time Shift
- Alex recalls borrowing a friend's truck and coordinating Saturday deliveries while growing demand.
- By May 2024 demand reached a tipping point and he quit his day job to run the business full-time.
Use Boosting When Competition Rises
- Try boosting Marketplace posts when market competition increases because ads can push your listing to the top.
- Revisit boosting if undercutting competitors grows; more eyeballs can support higher prices.

