Product Growth Podcast
Amplitude CEO: Demo, Story, and How They Build Product
Apr 18, 2025
Spenser Skates, Co-founder & CEO of Amplitude, shares his fascinating transition from building an AI voice assistant to creating a leading product analytics platform. He discusses the challenges of breaking into the analytics market and highlights Amplitude's innovative features, including real-time user tracking. Spenser reflects on his entrepreneurial journey from MIT and offers insights on leadership through growth phases. He also emphasizes the importance of integrating AI into analytics tools and how they empower product managers to make data-driven decisions.
01:19:16
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Quick takeaways
- Spenser's journey from building a failed AI voice assistant to founding Amplitude illustrates the importance of learning from setbacks in entrepreneurship.
- Amplitude's focus on providing deep user analytics distinguishes it from competitors, enabling product teams to improve user engagement and retention.
Deep dives
Amplitude's Growth and User Base
Amplitude has seen significant growth, now serving hundreds of thousands of users across approximately 3,000 companies, and generating around $300 million in revenue. The company aims to highlight its success beyond employee numbers, demonstrating how value creation in the product analytics sector fosters user engagement. This focus is critical in attracting top-tier product managers and designers, who prioritize data-driven decision-making to better understand customer value. By cultivating a large user base, Amplitude is positioned as a leading tool for product analytics among high-performing product teams.
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