The Graham Cochrane Show How to Actually Grow and Scale Your Business (the Easy Way)
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Oct 21, 2025 Growing your business doesn’t have to be complicated! Discover how focusing on one clear message can clarify your brand and attract your ideal clients. Learn to leverage evergreen marketing for consistent visibility and scale your efforts by selling one-to-many instead of one-on-one. Graham emphasizes the importance of charging premium prices to elevate your revenue and encourages a long-term approach to sustain growth. Simple strategies can free up your time and increase your income!
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Results Over Rewarding Effort
- Hard work alone doesn't guarantee success; results, not effort, should be rewarded.
- Strategy and leverage, not just more hours, create outsized business growth.
Graham's Workweek Shrunk As Revenue Rose
- Graham reduced his workweek from ~32 hours to 5–10 hours while scaling to multi-million dollar revenue.
- He attributes this to clarity, leverage, and higher-priced offers implemented over years.
Leverage Evergreen Content On YouTube
- Prioritize evergreen channels like long-form YouTube over short social snippets.
- Treat each video as an always-on asset that attracts leads and sells while you sleep.
