The Predictable Revenue Podcast 222: How to figure out if your GTM process is broken (and how to fix it)
Sangram Vajre joins Sarah Hicks on this episode of the Predictable Revenue Podcast.
Sangram is a bestselling author who co-founded Terminus in 2014 and ever since has been teaching the business of marketing with his signature frameworks. He’s an international keynote speaker, was named one of the top twenty-one B2B marketing influencers in the world, and is the host of a top-fifty business podcast called FlipMyFunnel.
Highlights include: crossing the valley of death from $10MM onward (3:20), the telltale signs that your GTM process is broken (5:20), the 4 questions to ask at every stage of your business so you can scale (7:30), transitioning between problem, product, and platform-market fit (11:08), when to bring in RevOps (13:47), what to build when you reach platform-market fit (16:45), and how outbound factors into the 3 stages of your business (20:15).
SHOW NOTES:
How Leading B2B Companies Are Structuring Their Sales Led GTM Teams
Building a RevOps structure to increase revenue and customer LTV
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