553 How to say "thanks" to your clients

Listen in as we converse with Lori Saitz, the CEO of Zen Rabbit, about the significance of appreciating clients and how it can positively impact our business relationships. We explore the law of reciprocity, and how sending a simple thank you to your clients can create an environment of loyalty and trust. Lori takes us through her journey of creating and scaling Zen Rabbit, a business centered around thanking clients through unique gifts like the Gratitude Cookie.

Join us as we brainstorm creative and thoughtful ways to thank our clients, building stronger relationships beyond the traditional coffee mugs and holiday gifts. Lori shares her insights on how offering personal experiences or meaningful gifts at any time of the year can leave a lasting impression. From referencing BrownieLocks.com for a list of holidays and celebrations throughout the year, to our own experiences of sending heart-shaped toffee to clients in February, this conversation is packed with inventive ideas.

As the discussion progresses, we uncover the concept of appreciation marketing and how it differs from promotional items. Lori breaks down why gift cards can sometimes be limiting and why it's essential to give something that the recipient will actually use. This episode also features news about VPN vulnerabilities, the promotion of Craig Donovan at Pax 8, and our regular Florida Man story segment. Don't miss out on this enriching conversation filled with valuable tips and advice.

=== Links from the show

Lori's Website, Zen Rabbit: https://zenrabbit.com/

Predictably Irrational (by Dan Ariely): https://amzn.to/3DR1TbI

Daily, Weekly, and Monthly Observances: https://www.brownielocks.com/

News: Top VPN services can be tricked: https://tinyurl.com/yxdtun44

News: Pax8 Names Craig Donovan Chief Experience Officer: https://tinyurl.com/yrnyuwxx

Florida Man Steals Keys from Stroller at EPCOT: https://tinyurl.com/3w2bw6d5

Man Breaks into Florida Church, Baptizes himself, then Steals: https://tinyurl.com/39c6hfk4

=== Show Information

Website: https://www.itbusinesspodcast.com/

Host: Marvin Bee

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=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast