Business Wars Subway vs Quiznos | Footlong Fiascos | 4
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Jul 26, 2023 In a dramatic showdown, Quiznos battles declining sales as store managers revolt over controversial promotions during the recession. Meanwhile, Subway faces a scandal involving its former spokesperson that threatens its brand image. As both franchises navigate a chaotic landscape filled with evolving consumer preferences, they experiment with new store models in a bid to bounce back from their respective crises. The podcast captures their struggles, internal strife, and the fierce competition that defines the sandwich market.
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Quiznos' Coupon Fiasco
- During the 2008 recession, Quiznos' coupon promotions backfired.
- Franchisees refused to honor them due to lack of reimbursement, leading to customer frustration and lawsuits.
Jared's Tour de Pants
- Jared Fogle's "Tour de Pants" celebrated his weight loss by showcasing his old 60-inch jeans.
- This campaign aimed to inspire healthy eating, but Subway's timing was unfortunate given later events.
Subway Ignores Warnings
- Subway received warnings about Jared Fogle's inappropriate behavior towards children.
- Despite these warnings, Subway continued to use Fogle as their spokesperson.
